The "New Name" -- Information Control

The World Mission Society Church of God places great emphasis on the "new name" of God in this age.  They say that using this "new name" is essential to salvation, that you cannot be saved and enter heaven without believing in this "new name."  This is part of their Truth of Life teaching.

They place this emphasis on both the "name of the Holy Spirit" and the "name of His Bride."  Here are some quotes from their sermon, "The Value of the New Name":

Now, let's consider how great the new name, the Savior's name in the age of the Holy Spirit, is, how valuable the name of His Bride, the new Jerusalem our Mother, is and how important the names are for us, Their children. ...
Some say that more people will receive the truth if we do not speak or teach in the new name. Absolutely not! The most precious thing is the new name written on our foreheads. What makes us valuable is the new name. ...
In these last days, God has come to this earth as the Spirit and the Bride with the new name. We are God's people; we ought to know the name of God our Father and the name of our heavenly Mother, the new Jerusalem. For we may go to heaven or hell according to whether we believe in Their names or not, and by Them our value is determined. ...
God has promised to give the eternal kingdom to His children who know the names of the Spirit and the Bride, the heavenly Father and Mother. ...
We must take pride in the new name and boast that we are God's children. ...
If we do not proclaim the new name for fear of persecution, God's name will be erased from our minds. But if we proclaim the name more boldly and confidently despite persecution, it will be inscribed more deeply within us. ...
 The devil our wicked enemy knows that, and he tries to take away the name of our Father from us and erase the name of our Mother from our minds, so that we may not attain the eternal glory of heaven. ...
The Bible teaches that we, who love God's name, are to continually proclaim His glorious name so that it may be praised in the world. ...
Considering this fact, we should confidently boast in the new name before all people and boldly proclaim it to them.
Now, let's openly pronounce God's name on our foreheads, so that His name will be quickly proclaimed even to the ends of the earth.

They claim that the name of the Holy Spirit is "Ahn Sahng-hong," and the name of the Bride is "Zahng Gil-ja."  These are not alternate spellings or pronunciations of Jesus.  They are the actual names of the founder of the World Mission Society Church of God (who died in 1985) and his "spiritual wife" who currently leads the church as "Heavenly Mother Jerusalem."

If these two names are so very important for salvation and should be proclaimed boldly to the world without fear of persecution, then...

• Why do so many people report being baptized by the WMSCOG before being told the name of Ahnsahnghong, whom they are being baptized into?
• Why do so many people report being told to wait when they ask about the woman in the pictures at the church?
• Why do so many people report that they are approached by WMSCOG evangelists who are not open and candid about the name of their church, much less the names of their gods?
• Why is there no mention at all of these two names in the government applications for tax exemption filed by the church in Los Angeles or the church in Bloomingdale, Illinois?
• Why does the sermon I quoted above repeated talk about the "new name" but only once says the name of Ahnsahnghong?
• Why, out of 156 online sermons at the official church website (verified as of Dec. 5, 2011), only 6 sermons mention the name of Ahnsahnghong, and 0 (that's right, zero) mention the name of Zahng Gil-ja?

Seems to me that although the WMSCOG likes to talk about the importance of proclaiming the names of their gods, they are reluctant to share the actual names with people.

This control of information is one of the key factors in destructive mind control.  Watch out--it's a red flag!